HELLO THERE!

I'm Alexis Aguero and I love to create beautiful things. Thank you for visiting my website — I’m so glad you dropped by! The pages of this site contain some of my recent design projects and a glimpse into what I love to do; but in case you're curious, here's a little more on who I am:

I'm a lover of detail, of meaning, and of truth. I'm a shameless swooner inspired by beauty in the most natural and broken places. I love working with my hands and talking through another person's vision in order to grasp and help visually communicate it. I believe in gorgeous presentation for effective communication, and love combining clean design and meaningful elements to help others represent themselves well. I seek and appreciate the balance of simplicity and intricacy in everything, especially my work, and delight in all things subtle and anything with a good story.

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I am a San Francisco Bay Area native and recently relocated from California's Central Coast to Sonoma County. I live with my husband in a city apartment packed with books and coffee mugs, and dream of someday owning a small farm. Though I currently work full-time, I love squeezing freelance design and passion projects in where I can.

Please feel free to peruse my work, view my résumé below, and contact me with any inquiries about design, illustration, or inspiration. I would love to hear from you and potentially work together in the future!

 
 (Yes, this is a selfie.)

(Yes, this is a selfie.)


RÉSUMÉ

 

Education

California Polytechnic State University, San Luis Obispo

Degree/Major:  BS, Graphic Communication
Concentration: Design Reproduction Technology
Minors: Religious Studies, Women & Gender Studies

September 2009 – December 2013

Deans List Award Recipient

Design

Medtronic
Labeling Developer/Designer

Various Clients
Freelance Graphic Designer (Remote Contractor)

SapientRazorfish Marketing Agency (previously Rosetta) Advertising Age 2015 Agency A-List
Associate Designer

  • Designed responsive webpages with a focus on user experience
  • Constructed and managed assets and branding for high-profile clients
  • Worked individually and collaboratively to meet tight deadlines
  • Produced assets and structural design for client pitch decks
  • Created style guides for brands and websites
  • Composited images for animation
  • Created storyboards and mock-ups for commercial motion videos
  • Created screens and frame stills for variation of mobile devices
  • Produced digital assets for in-store interactive retail device demos
  • Assisted in production and styling for commercial photo and video shoots

Makers & Allies (previously: Sand & Snow Studio)
Design for Wine, Craft, and Spirits

Graphic Design Intern

  • Worked under direction to create label designs, rework artwork, develop branding and prepare files for print
  • Worked closely with a variety of clients and styles
  • Created wine sell sheets, case cards, and digital templates for wine makers

Warren J. Baker Center for Science and Mathematics
Freelance Graphic Designer

  • Designed layouts for over 50 informational art pieces to be displayed within Cal Poly's new Math & Science Building
  • Worked closely with a client team including the College Dean, Department Head, and interior designer of the building project

Ruby Rose Boutique
Graphic Designer, Illustrator, Marketing

  • Created hand-rendered, reproducible print collateral for boutique, an affiliated antique shop, and various events held throughout the year
  • Hand-painted informational storefront signage, arranged displays for a trade show, and created installation artwork for various events

Heart & Soles Annual Race
Graphic Designer and Committee Member

  • Took lead on the rebranding of the San Luis Obispo Heart & Soles Race (previously Chains of Love)
  • Designed logo variations, overall brand, and all print, web, and merchandise collateralfor the event, as well as event presentation

Santa Rosa, California
August 2016 – Present

Walnut Creek, California
January 2016 – December 2015

San Luis Obispo, California
December 2013 – December 2015



















 

San Luis Obispo, California
Fall 2013
 






 

Cal Poly, San Luis Obispo
July 2013 – December 2013






 

San Luis Obispo, California
August 2011 – December 2012






 

San Luis Obispo, California
October 2012 – February 2013

Involvement

Shakespeare Letterpress Museum
Curator and Print Instructor

Linnaea's Café
Barista, Cook, Cashier

Apple, Inc.
Retail Specialist

Cal Poly, San Luis Obispo
September 2012 – June 2013

San Luis Obispo, California
March 2012 – June 2013

San Luis Obispo, California
March 2011 – August 2011

Proficiencies

 

Design

  • Adobe Creative Suite
  • Digital Photography
  • Typography
  • Art Direction

Additional Skills

  • Brand Development
  • Illustration
  • Hand Lettering
  • Letterpress Printing
  • Digital Publishing

Print Production

  • Pre-Press Workflow
  • Traditional & Digital Printing
  • Post-Press/Bindery

Web/Digital

  • Mobile App Design
  • Website Design
  • Basic HTML/CSS
  • Squarespace
  • Wordpress